Ecommerce Private Label Brand

Intro and Problem

With hands-on experience managing e-commerce marketing for clients, I decided to take on a personal challenge: launching my own private label brand in the competitive UAE market alongside a business partner. The brand focused on the Home Organization niche, selling through Amazon, Noon, and our own Shopify website.

Bootstrapped with limited funds, our biggest fear was cashflow drying out before profitability. Entering a saturated marketplace without a large advertising budget meant we had to be extremely strategic — from product selection to branding to customer retention — while constantly optimizing to survive and eventually thrive.

  • Project Name :Sortify
  • Location :United Arab Emirates
  • Client :My Own Brand
  • RoleCEO and Director Marketer
  • Project Type :Ecommerce
  • Duration :On Going
  • Start Date08 May 2023

Solution Provided

We designed a lean, data-driven e-commerce growth strategy focusing on smart product selection, brand building, and multi-channel marketing.

  • Conducted in-depth research of the UAE e-commerce landscape and narrowed down to the Home Organization niche.
  • Developed product hunting criteria and conducted rigorous vetting to choose our initial three products.
  • Crafted a compelling brand story, positioning, and visuals aligned with our ideal customer profile (ICP).
  • Launched and optimized paid ad campaigns across multiple channels (Amazon, Google, Meta and Tiktok) to control customer acquisition costs.
  • Implemented SEO strategies to drive organic traffic to our Shopify site and on Amazon listings.
  • Optimized landing pages for conversion rate improvement and added email opt-in forms for lead generation.
  • Focused heavily on customer service to encourage repeat purchases and long-term loyalty.

” We got continous growh on marketplaces due to our SEO efforts but on own website we struggled and learned that the key to grow is to create and test constant photo and video creatives. We relied on a few influencers content but that was not enough”

Key Takeaway

Project goals

  • Launch and grow a profitable private label brand within a limited budget.
  • Avoid cashflow burnout by achieving early traction through marketplaces.
  • Maintain a controlled cost per acquisition (CPA) across paid channels.
  • Build a sustainable customer base through organic traffic and retention strategies.
  • Expand the product catalog and diversify revenue streams.

Results

  • Achieved early success on Amazon and Noon, ranking organically within a few months of launch.
  • Generated sales through Shopify, although profitability challenges highlighted the need for higher order values.
  • Secured organic traffic from Google by ranking for several niche keywords.
  • Became profitable within 6 months with a healthy 15% profit margin.
  • Expanded the product catalog to 10+ products across marketplaces.
  • Reached 400,000 AED in annual sales with a high annual ROI of 75%.