App Marketing Viral Launch

Intro and Problem

When Aomata LLC approached me, they were preparing to launch their new data transfer app, Smart Transfer. They needed an experienced digital marketing strategist to plan everything from scratch and achieve a viral app launch with minimal resources. With only a small team of 2–3 junior marketers under my management, the challenge was to build momentum organically and through paid channels — without the luxury of a massive budget.

The app industry is extremely competitive, especially for utility apps. Aomata wanted to stand out in the crowded market and quickly build user trust and adoption. They needed a comprehensive strategy that could simultaneously drive installs, achieve top rankings, and sustain growth after the initial boost.

  • Project Name :Smart Transfer
  • Client Location :USA
  • Client :Aomata LLC
  • RoleDigital Marketing Manager
  • Project Type :App Marketing
  • Duration :6 Month
  • Start Date :15 Jan 2019

Solution Provided

I designed and executed a full-funnel marketing strategy focusing on paid acquisition, organic growth, and conversion optimization.

  • Conducted deep audience research and created a multi-channel marketing plan tailored to Smart Transfer's value proposition.
  • Performed keyword research and competitor analysis to inform targeting and content strategies.
  • Led App Store Optimization (ASO) initiatives for both Google Play Store and Apple App Store to maximize organic visibility.
  • Launched targeted paid ad campaigns on Google Ads and Apple Search Ads to accelerate early downloads.
  • Implemented content marketing, backlink strategies, and guest blogging to build external authority.
  • Improved visual creatives and app store assets to enhance conversion rates.

“Algorithms of Google and Apple appstores are complex. You need to have deep understanding of what they require from an app in order to rank them well. A mix of paid effort along with gap keywords in ASO works well.”

Key Takeaway

Project goals

  • Achieve high visibility and rankings for Smart Transfer in app stores.
  • Build sustainable organic download momentum after initial paid campaigns.
  • Optimize app listing visuals to boost conversion rates.
  • Establish Smart Transfer as a trusted brand within 3 months of launch.

Results

  • Achieved an average paid acquisition cost of less than $1 on both Google and Apple platforms.
  • Ranked in the Top 10 for 3 major keywords on the Google Play Store.
  • Secured strong keyword rankings across multiple search terms on the Apple App Store.
  • Reached over 1 million installs on Google Play Store within 3 months of launch.
  • Achieved a conversion rate of over 7%, significantly higher than industry averages.
  • Sustained high volumes of organic downloads even after pausing paid campaigns.