Fully Booked Calendar for Local Psychologist

Intro and Problem

Dr. Habiba Nazim Khan, a clinical psychologist working at a Special Education School, decided to pursue her passion further by launching a private mental health practice during evening hours. However, with a limited marketing budget of 100,000 PKR and no previous experience in business promotion, she faced significant challenges in reaching her target audience effectively.

When she approached me, the goals were clear but the path was uncertain. With only a video editor and a social media marketing assistant — both fresh graduates with no professional experience — I was tasked to build a strategy from scratch, train the team, and generate qualified client appointments while keeping the cost per acquisition extremely low.

  • Project Name :MCH By Habiba Nazim Khan
  • Location :Multan, Pakistan
  • Client :Pschologist Habiba Nazim Khan
  • Role :Digital Marketing Consultant
  • Project Type :Local Lead Generation
  • Duration :3 Month
  • Start Date :01 Feb 2025

Solution Provided

I developed a complete business and marketing framework to position Dr. Habiba’s practice as a stress management advocate while simultaneously generating leads and building credibility.

  • Trained both junior resources from scratch on marketing basics, social media management, and lead generation best practices.
  • Developed a comprehensive business and marketing plan tailored to a tight budget and hyperlocal targeting.
  • Created a social cause-driven narrative focused on stress management to resonate with the community and remove stigma around mental health.
  • Conducted market research to build 4 Ideal Customer Profiles (ICPs) after segmentation and targeting analysis.
  • Launched paid ad campaigns across three objectives: Awareness, Engagement, and Lead Generation.
  • Built content calendars, lead funnels, and marketing systems using Notion for structured team operations.
  • Executed an omnichannel marketing approach — combining SEO, paid ads, content creation, influencer collaborations, guest blogging, and local physical workshops.

“For local service businesses, two critical levers drive success: First, maximizing Google My Business for organic visibility and lead generation. Second, crafting highly targeted messaging that directly addresses the audience’s specific problems and needs.”

Key Takeaway

Project goals

  • Build brand awareness around mental health and stress management.
  • Generate high-quality, affordable WhatsApp leads.
  • Create structured internal systems for content management and lead nurturing.
  • Develop a community-driven brand to normalize mental health discussions.
  • Achieve a consistent daily appointment flow with low lead acquisition costs.

Results

  • Reached a niche audience of over 200,000 people with multiple touchpoints.
  • Grew social media followers rapidly through a successful giveaway campaign.
  • Produced awareness video reels that helped break stigma and improve community engagement.
  • Achieved a daily organic reach of 3000–5000 users via Instagram and Facebook reels.
  • Generated 1,500 WhatsApp leads at an exceptionally low cost of 15 PKR per lead.
  • Secured 3–5 daily appointment bookings with an improving conversion rate of 5%.